What is SEO?

SEO (Search Engine Optimization) refers to the work being done to improve the presence of a website in the unpaid organic search rankings in major search engines such as Google, Bing, Yahoo, etc. When your website is indexed by a major search engine, it is then listed in search engine result pages based on a specific query. Search engines will rank the websites by the relevance of the search phrase based on numerous factors. The goal of Buy Now Depot search engine optimization services is to help our clients become listed above your competition. This can take a massive amount of analysis that is carefully approached on a client to client, product to product and service to service basis. We are US based company with people who understand western society and the way we do business from US to all parts of Europe we are the true specialists. Many people in the Asian countries like China, India and South Korea have no idea about the nuances of communication on basic levels how can you expect them to understand the complexities of making a sale.

How does SEO work?

There are many strategies that can be used to optimize a website for search engines. By combining elements of on-page optimization, off-page optimization strategies, trend analysis and real investigations into your product or service from seasoned professionals that are not only marketing and branding specialists, but businessman and business women who understand all the intricacies of running a business and how to represent your best interest. If you read the content of most Marketing companies from India and other countries you will notice major problems with grammar, the usage of words in proper context and total raping of the English Language. If your clients are not English Speaking from the beginning of life and using such language to survive the world of business you’re already at a disadvantage that will stem the life your business. A strong search engine optimization campaign can improve your company's search engine ranking position (SERP) in major search engines which allows potential customers looking for the services you offer to find you. When you put up a website and you’re just starting out; metaphorically speaking, from a retail business perspective your building in the middle of major city in a small cubicle in the sub-basement of a building. Having a website can help people learn more about your business; however, if the people who are building your brand truly understand your business model and how things work in business from the US to Western to Eastern Europe you’re in much better hands.It is useless for marketing unless visitors are being driven to your online company;vis-à-vis, “you can drive all the horses to water, but you can’t make them drink” While there are many ways to drive new users to your homepage, search engines are among the best at bringing new visitors to your door. Picking the right keywords from all perspectives of marketing is the key and understanding trends in your niche market and

how those markets will respond to different stimuli in other markets and to be able to seize on those opportunities, always seeking ways for our clients to increase their ROI by finding new avenues for income through our marketing and business judgement, and insight. The obvious keywords might not be the best ROI, but many companies swear on ranking; first page this first page that which has no meaning at all if you’re not profiting. If your outsourcing and constantly find that your just failing at every level you should consider Buy Now Depot, a fully US managed company. We are not only One Stop for all your needs on the internet. We are ecommerce specialists that are in the business of selling online.

Imagine being able to offer your services to a wider audience through search engines. When people say “new traffic means greater possibilities of a sale. Having more visitors and more customers can lead to greater revenues and the opportunity for growth and expansion,” it’s a misnomer as if I throw everything at you including the kitchen sink you’re not going to get the traffic you really need to increase your ROI. Focusing on specific traffic and accumulating what is going to help you sell by cornering the market, by understandingyour business, and following trends and numerous other strategies we not only get you the right traffic, but in the world of business, you either kill or get killed. Competition is war and we take a very clear objective and help you overcome the adverse world that’s sits before every business starting out to successful companies seeking that extra edge to keep them at the top. We do everything we can to crush your competition because we analyze them as well to help in over taking their position in the market.

SEO Features

Website Analysis

We first perform an analysis of your website using proprietary applications that we have built for our use only and compare that analysis with many pre-existing applications that utilize processing from a CPU that can analyze millions; if not, billions of points of data which could take a single person a lifetime to accomplish. We gather information of everything imaginable and some of the stats we obtain would shock you from demographical to purchase flows. During this time, we can start planning our detailed SEO strategy with as much input as we can obtain from the client because to ignore the knowledge of our clients would be a travesty. Clients know their product and or service better than most and we analyze that information as well because every bit of information we can obtain can make thedifference. Knowledge is power. We can even fix any errors, provide vulnerability scanning, PCI compliance scanning and obtaining PCI compliance for both hardware and software for ecommerce website, and we even have our own 3DS security module we built for International sales. During our analysis we provide all the necessary technical needs of the site so your website, specifically for ecommerce or services or product based or both and we make sure you put your best foot forward when you enter the Market.

On Page Optimization

Many optimizations take place on the website to ensure that content is being properly used with proper context, grammar, and to integrate the proper usage of those words with proper sentence structure, check header tags and make sure they are being usedefficiently to allow Google and other major search engines to rank the website appropriately. An analysis and revision of the internal and external link structure, content keyword density, duplicate content and content performance which we optimize as needed to ensure semantic intent from testing keyword queries. In addition; we optimize title and meta tags, optimize site structure, image optimization, anchor tag optimization, H1/H2 Tag optimization, create new optimized pages, URL mapping and URL rewriting, keywords and key phrase optimization, crawler implementation, cross browser compatibility, website and page load time optimization from application to hardware, check broken links, RSS feeds, W3C validation. Content is still key and if you understand the structure, vernacular, context of the English Language and the nuances of conversation through social media, client inquiry, customer service and other communication tools you can retain greater sales. Don’t take a chance with companies where the English Language is not their primary language it will give you a major disadvantage against the competition.

Off Page Optimization

Search engine optimization also involves optimization techniques extrinsic to your website. Strategies in off page optimization include “No Follow” link checks and redirects, social bookmarking, article submissions, article social bookmarking, press release submissions, premium press releases, website listing with major search engines, keyword article creation, press release writing, page content publication, infographics creation, infographics submission, image sharing and submission, social shopping networks when necessary, slide and coupon submissions, local listing on numerous directories, Google place, map, profile submissions and optimization, classified ads submission and promotions submitting your website to major directories, social bookmarking websites, and other sources of information. Link building practices and press release creation, relevant content and link buildingcan greatly improve relevance and traffic to your website from other sources.


Off Page Optimization – Social Media

In today’s world of marketing online no one can ignore social media and all our SEO campaigns include social media campaigns to some extent which includes social media optimization, geo-social targeting, social media link building and trend analysis, blog setup, optimization, article writing, commenting, Forum Posting, Facebook, Twitter, Google+ page creation, profile design, authorship setup, Google Circle, LinkedIn account setup, YouTube channel creation, background design, Video creation and Optimization.

Off Page Optimization – Conversion Optimization and Tracking

Buy Now Depot tracks what happens after a customer clicks on your organic links or even your PPC advertisements whether they purchased a product or a service, signed up for your newsletter, called your business including CRM metrics, or downloaded your app or made an in-app purchase. When a customer completes an action that we define as valuable, these customer actions are called conversions.The conversion tracking process works a little differently for each conversion source. One way is to add a conversion tracking tag, or code snippet, to your website or mobile app code. When a click on your advertisement happens, a temporary cookie is placed on their computer or mobile device. When they complete the action, we define such as a purchase, our system recognizes the cookie (through the code snippet you added), and we record a conversion.Some kinds of conversion tracking don’t require a tag. Such as with Google forwarding or metrics from a CRM track phone calls from call extensions or call-only ads with basic scripting, and to track details like call duration, call start, end time, caller location and many other measured actions we call metrics. Also, app downloads and in-app purchases from Google Play, ITunes etc., will automatically be recorded as conversions. Analyzing this data carefully we can create reports that can help us understand how your advertising helps you in achieving important milestones for your business. Google's security standards are strict for instance. Only pages containing the Google conversion tag are tracked through their program. However; our proprietary applications can get around this problem giving us better results.